AMD today announced Freescale Semiconductor will license its 2D and 3D graphics technology. Freescale Semiconductor will use the AMD graphics technologies to equip its i.MX processors with OpenGL ES 2.0 and OpenVG 1.0 technologies. OpenGL ES 2.0 and OpenVG technologies are designed for mobile applications where battery life is key, including portable gaming, navigation and media player devices.
“The adoption of AMD graphics technology by a world-leading semiconductor supplier validates our belief that thrilling graphics and attractive user interfaces are driving growth and revenues throughout the wireless industry,” said Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group. “By licensing AMD’s leading technology, Freescale can leverage our patented Unified Shader Architecture and the only native vector graphics hardware solution to offer their OEM customers outstanding graphics functionality.”
Freescale i.MX processors power Ford’s Sync, an optional audio system upgrade for Ford Motor Company vehicles. The Ford Sync system delivers tight system integration between cars, portable media players and cellular phones using USB and Bluetooth technologies.
Freescale also produces the 32-bit FlexRay microcontroller used for the AdaptiveDrive system found in BMW’s latest X5 sport utility vehicle, and will also make its way into DaimlerBenz, Chrysler, General Motors and Volkswagen vehicles.
Expect Freescale i.MX processors with AMD licensed technologies to show up in the future in portable, home electronics and automotive applications.